Wednesday, February 27, 2008

ABC new agreement


Nobody can tell that there’s no house nowadays without a TV, people everywhere use the TV to entertain themselves, to follow world news, or even to play games sometimes.
ABC the major company is planning to release new hit shows “Lost” and “Desperate Housewives” on Monday for free through the video-on-demand cable services.
Why is that? Walt Disney Co., the parent company of ABC, is planning to increase its income from advertising for the free video-on-demand on its website abc.com. The network progresses this activity in order to drive people back to television, though the different lifestyles of living don’t indicate people to watch it that way.
This public statement is done by agreement between ABC and its more than 200 associated organizations all over the country. These organizations are glad to sign this agreement because it will motivate them to take a part in this activity, which will also bring them good revenue. ABC is going to sell 4-9 commercials to advertisers while the associated organizations will be able to sell one 30seconds advertise.
The agreement involves cable provider Cox Communications Inc., it has the widest distribution over the country, and many customers are using its services, so it allows people to access to video-on-demand services. Which helps the ABC network spreads its offer faster.
The agreement has a good reaction from the people, they like the idea because they found it a good way for free services exchange. And it is also expand the on-demand offerings across the country. This activity is not the first to be done by a network to share its shows in a different way.
"Anything we can do to bring greater convenience to our customers is better for us," Grabert said, Cox spokesman.
I think such an activity mainly done to get better revenue, so it’s based mainly on a financial state. Then, the customers’ convenience comes second.

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